December 17, 2017

Emma Krikorian advertises new magazine Demure

Julia Oudiz

Features Editor

Junior Emma Krikorian showcases her vintage style through her new magazine: “Demure.”

The idea to compile a magazine filled with vintage style and poetry first came to Krikorian last summer when she wanted a way to preserve vintage fashion trends. Since creating the magazine, Krikorian has gained confidence in herself and her own personal fashion style, she said. She takes clothing inspiration from a range of clothes that date back to the 1930s, to clothes that are from the 2000s.

“My goal is to incorporate vintage trends and the art form of old, vintage fashion magazines [because] you don’t see that in a lot of magazines nowadays,” Krikorian said. “I thought of the idea over the summer because I would collect old Vogue [magazines].”

Krikorian is building a team of Mira Costa students to help put her magazine together. She has been compiling “Demure” since last month. Since then, she has drafted ideas for articles and interviewed boutiques to feature them in the magazine, including Beehive and Miss Vintage.

“I have a couple friends who have already offered to help me out, and I have assigned a couple topics for them to write about,” Krikorian said. “I am [also] interviewing people who are higher up in the fashion industry that I will be incorporating.”

Krikorian became interested in vintage fashion pieces through her parents, who kept their clothes from previous generations. She also gained inspiration for the magazine from her sister, Lauren Krikorian, who attends film school at the University of Southern California.

“My sister makes a lot of period pieces, and I have always really loved all of the costumes and such that she did for her movies,” Krikorian said. “The way that I grew up, my parents exposed me to a lot of clothing that they had when they were growing up and I just love it. It has honestly made me a lot more confident.”

Krikorian also takes a great interest in designing her own clothes, she said. However, she prefers to get her clothes from thrift shops and secondhand stores, rather than creating them from scratch. In her free time, Krikorian also designs vintage shirts and skirts, and takes part in a fashion internship in downtown Los Angeles at the boutique Alice + Olivia.

“I go [to Alice + Olivia] on holidays and weekends and I work on a lot of big projects, more than just coffee runs,” Krikorian said. “[The store participates in] ‘Buy a Dress, Give a Dream,’ where every time a dress is bought, one is donated to kids who cannot afford it, whether it is for prom or graduation or anything like that.”

The first edition of “Demure” will be published this spring and Krikorian hopes to sell her magazines  for about seven dollars at local boutiques in downtown Manhattan Beach and at craft fairs. However, she has not yet found a company that she wants to publish her magazine. The first issue of “Demure” will be relatively small, but Krikorian said that she is hoping expand the magazine over time.

“Up until very recently, I was very cautious about what I wore and how I presented myself because I didn’t want people to think that I dressed weird or something,” Krikorian said. “Ever since I have established myself with this magazine, I feel a lot more confident.”

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